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Running a seasonal small business from home

Running a business from home keeps overheads low and allows better control of the finances. Unless it is a business that tends lawns, plans weddings, or sells special gifts, and is prone to seasonal peaks and troughs and unpredictable income. The challenge for the owners of these seasonally-affected home businesses is keeping their cashflow in check and their bank account in the black.

Katherine Hudson set up her outdoor marquee business The Arabian Tent Company from her home in East Sussex in 2004. With peak season running from April to September, she has a lengthy off-peak season, so balancing the finances is a challenge.

“It is a case of budgeting and ensuring that the wash of cashflow is not spent during the summer, but saved for the winter months. Squirrel activities, essentially,” she says.

In an effort to counter the seasonal impact, she has launched a second business, specialising in theming indoor venues and furniture hire, and has introduced a deposit system to further streamline her fluctuating cashflow.

She explains: “Events pay a 25% deposit to book, if they are booking a year in advance. On 1 January of the year of the event, they pay a further 25%, so that we have an influx of cash at the start of January, and that really helps.

“The indoor theming business is definitely growing, but is not quite where I want it to be, which is equivalent to the tent business in July. However, with some careful venue partnering this year, we may well have a much busier Christmas period next year.”

Harrison hasn’t ruled out a third business startup to fill in the seasonal revenue gaps – with chimney sweeping among the ideas mooted.

She says: “I haven’t pursued it as yet. I’m holding out hope that the indoor event business will grow enough not to need this. It would give our crew and vehicles something to do. However, even if it was lucrative, I wouldn’t be as passionate about sweeping chimneys as I am about making beautiful events for people to enjoy.”

Anyone planning to start a horticultural business should be well aware of and prepared for the seasonal nature of the work. But the British weather is so unpredictable and frequently unseasonal that it can blow their business plans and financial forecasts completely off course.

That is exactly what happened to Hew Stevenson, owner of landscaping business Shoots and Leaves, based in west London. During a typical summer season, he would expect to handle around eight client appointments per day, falling to around five per week during the winter months – a seasonal pattern he could plan for.

However, bad weather had affected the business during peak season, causing it to fall to worrying levels. So last year, he came up with the idea of selling Christmas trees.

He says: “You have to prepare for the seasonality, and if clients are flexible, try and book them in for the leaner off-peak months. However, the weather had affected the landscaping side of the business quite badly, slowing it right down, so the idea to rescue it was simple. Every home and business had a Christmas tree. Through my local BNI breakfast business networking club colleagues, who told all their friends and families, I suddenly had hundreds of enquiries and pre-orders.”

Of his total £850,000 turnover last year, almost £300,000 came from tree sales in December alone.

“The Christmas trees have helped us deal with the seasonality issues, and in spite of the slowdown in the landscaping business, allowed us to maintain our normal staffing levels. They are more than a sideline. I would say the trees are now an essential part of our business,” adds Stevenson.

Juggling finances and budgets and managing cashflow are not the only challenges facing the owners of seasonal businesses. They also have to plan their marketing and advertising strategies around the seasonal fluctuations in trade, which can mean spending money at a time when there is little coming in.

The Hotel Nanny, a provider of high-end nanny services to exclusive hotels, is run by founder and former teacher Angela Roach from her home in the Cotswolds. Peak times for the business are similar to those of the wedding season, predominantly over the summer months, with a smaller peak at Christmas.

There are also opportunities in the weekend break market, as many couples go away for a short spell for wedding anniversaries and birthdays. This year, the company plans to offer a post-baby package to couples who recently had a baby. Success will depend on advance marketing and promotional campaigns.

Roach says: “Revenue is down during off-peak season, so we have to reign in our spend in certain areas, but you also have to keep your nerve. It can be daunting dipping into the savings when business is quiet but the only way to grow your business is to let the world know that you exist.

“Facebook advertising is a great way of reminding people about our service and attracting new customers. It’s cost effective and allows us to promote our news easily, whether we’re announcing a new hotel that’s come on board, good reviews, press coverage or events that we are sponsoring.”

The Hotel Nanny team largely comprises consultants – a flexible model that also works well in terms of effectively managing and deploying resources throughout the year.

Roach adds: “You have to have a sound business plan, to grow and expand, whatever the current climate. You have to be bold. It’s not just about marketing. We have to deliver the very best in everything we do. It’s this philosophy that makes the fluctuations more manageable and helps us focus on keeping the business steady, while constantly being on the lookout for opportunities that can lessen the lows.”

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New Smyrna may spend $1 million to beautify North Causeway – Daytona Beach News

The New Smyrna Beach Citizens for Smart Growth want to see the road and neighborhood given that moniker — an ode to the area’s history. They also want some zoning classifications along the causeway eliminated, more of an emphasis on residential growth, the speed limit reduced and low-speed vehicles allowed. Also among the group’s 18-point wish list for the boulevard that links the city’s two distinct commercial districts is enhanced landscaping — one that the city is now equipped to achieve to the tune of $1 million.

The city received word from the Florida Department of Transportation recently that it would receive a $500,000 grant from the agency to beautify a stretch of the North Causeway from Riverside Drive to the George E. Musson Bridge. City officials had already set aside $400,000 in Community Redevelopment Agency money for the project and added another $100,000 to the pot through a budget transfer to match the FDOT grant.

While City Manager Pam Brangaccio said the beautification plan still is “very basic” in concept, it’s likely to include the planting of new shade trees, the addition of “wave pattern” crosswalks, a new sidewalk on the north side of the roadway, pedestrian shelters, new lighting and landscaped islands in the median.

“I think this beautification plan is a tremendous asset and a key element of the overall end product that we’re all trying to achieve,” Danaher said.

The $500,000 grant from FDOT, which could be available to the city in the next fiscal year beginning July 1, was approved on the condition that city officials use “bold landscaping” where possible, “using many large trees, and few if any shrubs to produce the highest visual impact” according to an email sent Feb. 5 from Dennisse Zornan, FDOT production project manager, to Assistant City Manager Khalid Resheidat.

“It has to be for large, large trees — impact landscaping,” Brangaccio said.

While city officials had to send a conceptual drawing to FDOT to apply for the grant, Brangaccio said a design contract still has to be awarded for the project. Construction would begin Feb. 2015.

“We don’t even know yet where the utility conflicts are, where the right-of-way lines are, all of that would happen during the design process,” she said.

The beautification project could parallel a spate of new development along the North Causeway, including the New Smyrna Marina, which in addition to a marina, includes a restaurant and a fishing supply store and plans for 21 single-family homes. The first phase of a potential 200-unit condominium development at 99 N. Causeway called Isola Bella is also in the planning pipeline.

“Everything’s starting to come together,” Danaher said.

Danaher said he and other representatives from Citizens for Smart Growth want to sit down with city officials to see what steps need to be taken for their ideas about the North Causeway to become a reality.

“We think it’s going to be a tremendous improvement,” Danaher said of the beautification project. “And I would say working in conjunction with the rest of the ideas in our plan, we think as the whole thing starts to come together, it will really make a difference.”

Garden calendar: Arboretum bursting with color in 30th Dallas Blooms

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City releases findings of citizen report on urban agriculture

Some surprising and dramatic findings were released from the citizen engagement report of urban agriculture on Feb. 18.

The study was completed via council directive back in March 2013 to look at residents thoughts on how urban agriculture would affect their community. Administration surveyed 289 residents.

Included in those numbers was a letter we received that (was in support) of urban agriculture from the Village Community Association, said Amanda Ginn sustainability coordinator with the City of Airdrie.

Residents were asked how they felt about the development of urban agriculture within city limits and were asked to rank whether they supported or opposed keeping bees, hens, community gardens, edible landscaping, front yard edible landscaping and rooftop gardens in residential areas or in city owned lands such as parks.

The report indicated high levels of support for urban agriculture initiatives on public lands and City-owned spaces, and lower levels of support for initiatives on private property.

Residential support for City-operated community gardens came in at 94.3 per cent in favour, rooftop gardens received 88.6 per cent support, edible landscaping garnered 85 per cent approval rating and beehives on public lands received 57.9 per cent approval. The report indicated residents support for private/backyards were slightly lower at 81.6 per cent for front yard edible gardens, backyard hens received less support at 57.1 per cent and backyard bees just garnering 50.7 per cent support.

The predominant concerns mentioned with regard to public/City initiatives included ongoing maintenance and vandalism, Ginn said.

Citizen concerns regarding private/backyard initiatives included allergies to bees and concerns about noise and odours associated with backyard chickens.

Residents who supported urban agriculture suggested developing rooftop gardens on a future library building; partnering with the food bank to supply them with edible plantings from public gardens, creating signage for edible landscaping; locating beehives away from high traffic areas such as sidewalks, sports fields and playgrounds and developing additional community gardens.

As you know, Im all for this and I support it 100 per cent, Alderman Candice Kolson said.

I have full faith that you will do your research with regards to bylaws regulations. A large area like the Village would be a perfect spot.

Members of the Village Community Association Pat McMann and Larry Skadden told council during question period that the homeowners in Village community are in favour of urban agriculture and suggested using their area as a potential pilot program.

Many of the neighbours are interested in it and are keen to take part in it, McMann said.

Council voted unanimously in favour to initiate steps to begin a pilot urban agriculture program.

A date for the public information sessions for the program was not known at press time.

GARDENING: The Month Of Love For The Garden

Valentine’s day has come and gone so now it’s worth investing a bit of love outside this month for a long-term relationship with your garden.

By Adam Willcox | 19th February 2014

February can be a crazy month for gardeners; sub-zero temperatures, sunny spring days, high winds and uneven amounts of rainfall will definitely keep you on your toes. So how to proceed in the most unpredictable month of the year?

Fill the house – Windowsills are a great place to get things going. Seeds are unlikely to germinate outside at the moment so use your light filled indoor spaces to get your ‘grow on.’ You could start now with almost anything you want some of my favourites would be broad beans, peas, spinach, tomatoes and lettuces. Whilst sowing imagine the first barbecue of the year and plant what you’ll need to compliment your smoky meats and chilled beers.

Get Chitting – If you want to grow potatoes this year then it’s time to get started. Choose your favourite variety and buy some seed potatoes. Chitting is the process of putting your seed potatoes in a cool light place and allowing them to start sprouting shoots known as ‘chits’. Spread the potatoes out in seeds trays to allow them the space to start. Potatoes are a great crop and are versatile – however, if space to grow crops is an issue perhaps grow things that are slightly more expensive to buy in the shops instead.

Tunnel of Love – If you are lucky enough to have a polytunnel then the increasing daylight hours are going to be creating an atmosphere in the tunnel that will support the planting of seeds. Beware, plummeting temperatures will have an effect on what’s going on in the tunnel. To be on the safe side keep an eye on the forthcoming weather forecasts. To avoid getting caught out you could even create a mini tunnel inside your polytunnel with some clear plastic.

Winter Pruning – If you have any fruit trees now is your last chance to prune. If you leave it until spring they may have come out of dormancy and bleed sap when pruned.

Always use protection – If you’ve got any crops that you’ve been harvesting over the winter, now’s the time to protect them from hungry birds. Use nets on things like cabbages. If you want to help the wildlife then set up some bird feeders – making sure they’re away from your crops and out of reach of watchful pussy-cats.

So whether you’re shot with cupid’s arrow or not in February – there’s plenty to love about your garden this month. Have a good one!

Duval Extension gardening tips workshop set for March 13 – Florida Times

A free “Spring Gardening Tips” workshop will be held from 6:30 to 8:30 p.m. Thursday March 13 at the Highlands Branch Library at 1826 Dunn Ave.

The Duval County Extension Office is offering the workshop to discuss vegetables, fertilizer, pest control, lawn tips and more.

Reservations are suggested by contacting the extension office at (904) 255-7450 or via email at epankok@coj.net.

Tips for keeping indoor humidity at a pleasant level

Question: My daughter and her 5-year-old sleep in a bedroom with a hardwood floor, filled with clothing and stuffed animals. She recently added a small table-top air filter and a humidifier that she activates every night, putting a half-gallon of water into the air in a 12-hour period.

I already have a whole-house humidifier on the furnace, and I am concerned that she is going to cause a mold or mildew problem in the room, in addition to the unfinished attic and possibly adjoining bedrooms.

Answer: What motivated your daughter to add the humidifier and filter if you already had a whole-house humidifier, which, if properly maintained, does a fine job adding moisture in the driest of seasons indoors?

Relative humidity indoors in winter should be between 40 percent and 60 percent, depending on the outdoor temperature. The indoor temperature, in this reckoning, is 70 degrees.

The lower the outdoor temperature, the lower the humidity indoors. For example, if the outside temperature is 20 to 40 degrees, humidity indoors should not be more than 40 percent. If the outdoor temperature is lower than 20 below zero, inside humidity should not be more than 15 percent.

I doubt that what your daughter is doing, for whatever reason — typically dry air and the sinus congestion that can result — will cause mold and mildew to form at this time of year, especially if the house is properly ventilated.

The Environmental Protection Agency says that maintaining relative humidity between 30 percent and 60 percent will help control mold. Houses around Philadelphia just don’t get more humid than that during the winter.

Perhaps the whole-house humidifier is not doing its job properly, and your daughter and grandchild are suffering because of it. You may need to keep adjusting it as the outdoor temperature rises and falls.

That’s what I have done since we traded an antique heating system that required room humidifiers for a modern heating and cooling system in our home of 12 years.

Questions? Email Alan J. Heavens at aheavens@phillynews.com or write him at The Inquirer, P.O. Box 8263, Philadelphia, Pa. 19101.
Volume prohibits individual replies.

New home? Tips for getting to know the garden

Americans are a restless bunch. They change locations with a frequency that would tire a migrating songbird.

But there is more to moving day than unpacking boxes; there’s also learning to care for that garden inherited with the new home.

If you were thinking ahead, you asked for an inventory of the plants and accessories that came with the house.

“There’s no problem with asking owners for a list of landscape items and for an explanation about the plantings,” said Shirley French, an agent with the Woodstock, Va., office of Funkhouser Real Estate Group. “Usually, the owners are more than happy to give you a list. In fact, if they know the purchasers are interested, that will make for good feelings on both sides.”

Gardening priorities are determined mostly by the seasons. You won’t be mowing the lawn in February, although you might be combing the seed catalogs.

But where to start with a newly purchased property?

Michael Becker, president of Estate Gardeners Inc. in Omaha, Neb., suggests that putting safety first.

“Check out the dangers,” said Becker, a spokesman for Planet, the Professional Landcare Network that certifies green industry professionals. “Are the retaining walls stable? Are any trees leaning or diseased with dead branches?

“Assess the hardscape,” Becker said. “Is anything heaving, creating tripping hazards? Examine the drainage around the house. More often than not, it isn’t correct and may be damaging the structure. Bring in some professionals to help sort things out.”

As for plantings, be patient with the perennials.

“Go through the seasonal changes,” Becker said. “Learn what things look like in your yard. Determine if it’s aesthetically what you want, or if it’s so high-maintenance you won’t have the time to care for it. Most perennials need pruning and deadheading.”

Other things to consider when dealing with an unfamiliar landscape:

— Make note of the average frost dates. Do soil tests. Map the yard for sun and shade. “If you live in the city and all you have is a porch or a patio to work with, where is all that water going to go that you’ll be putting on plants?” asked Josh Kane, president and head designer at Kane Landscapes Inc. in Sterling, Va. “Also, where do you get the water? You’ll have to figure out how to care for everything.”

— Water fixtures. “Look for care instructions when dealing with special features,” Kane said. “A lot of people get put off or are scared of things like koi ponds, pools and fountains that require startups, maintenance and attention during the seasons.”

— Don’t try to do everything the first year. Mulching will keep the weeds down. Composting will improve the soil. Bringing in some annuals for window boxes, hanging baskets or containers will provide instant color. “Nothing gives you as much impact in a garden as planting annuals,” Kane said.

— Anticipate. Avoid planting trees or shrubs near sewer or water lines, to prevent root damage. Study the plat map for restrictions that could prevent expansions or additions. “A lot of people might want to build a big outdoor room or pool and find they can’t do it because of an easement on the property,” Kane said.

Tips From the Potting Bench: Get Your Garden On!

By RITA JACINTO, Flying Blue Dog Farm

Here we are, already at the half way point between Winter Solstice and Spring Equinox. Technically that would be February 2, or as we have come to celebrate it, Ground Hog Day. This day actually has as many names as there are cultures around the world for every culture marks these special days. Even if you didn’t know that little tidbit of information I bet you feel it.

The days are measurably longer, the robins and peepers are starting their mating songs, new growth on the trees is coloring up and buds are swelling with the surging sap. And, we have rain! Soaking, drenching wet and wonderful rain.

It is time to get your garden on. The very first thing we plant in the new gardening year is peas. English pod peas, Sugarsnap peas and tender snow peas all benefit from being pre-germinated but are just as happy to be sown directly in the soil.

Pre-germination can be of benefit if the weather is particularly cold and wet. While peas are cold tolerant and can take longer to germinate in cold soil, the combination of cold and wet can do them in causing the seeds to rot in the ground. Pre-germinating the seeds in the house, garage or what have you gives you the advantage of planting out already living plants which are much more able to deal if the weather turns cold and wet. There are lots of ways to accomplish this.
The method we use here is to fill a shallow tray with soil two-to-three inches deep. Next scatter the pea seeds in the tray so that the seeds are barely touching each other and cover with a half-inch of soil. Water well and keep the tray somewhere warm and bright. Depending on the temperature they should be up in 10 days or so. Once they are up with a pair or two of leaves it’s time to plant them out.

Prepare the bed or row for planting, use a trellis! I know some of the pea variety descriptions say that you don’t need to use a trellis, especially on shorter types but I’m telling you it will be so much easier to pick them if you use a trellis.

It’s nice to have the trellis up before you plant then you know exactly where to plant. It is much easier to put the trellis up before planting, besides you know you will never get back to it even though you tell yourself you will do it later.

Your trellis can be anything from orchard prunings rammed into the ground, to fancy store-bought trellising. We use t-posts and orchard fencing; it’s fast, easy and re-usable. Once the ground is prepared and the trellis is up it’s time to plant.

I don’t bother separating each plant out; rather I gently grasp a few plants and tease them out of the tray. Each group of three or so plants gets planted about two inches apart down the row.  In past years I haven’t worried about laying irrigation since the peas are usually done by the time the rains stop. Last year was different and this year may be as well with hardly any rain and heat coming on early.  So we will be laying soaker hose down the row.  If the heat starts early we may be out of luck any how since peas pretty much shut down when the temps reach 75 degrees. For that reason it may be a good idea to plant more heat tolerant varieties.

A 100’ row of pod peas will yield about 20 pounds; snap and snow peas will yield around 30 pounds. There are some great charts online listing expected yields by plant variety. They will tell you how much seed it takes to plant a certain amount of row feet, how much space to leave between plants and between rows and expected yield.

Seed saving is super easy with peas because they have perfect flowers and pollinate themselves as they are blooming. So choose open pollinated varieties as these are the only kind of seeds that will come true the next year. Once the peas are growing and setting pods mark out a section that looks especially healthy and refrain from harvesting them. Make sure that you save at least 10 plants for seed saving in this section. You want to get enough genetic diversity to keep the variety strong. Let them grow on to maturity and when the pods are brown and just before they twist open harvest them into a paper bag. Now you have next year’s seed stock!

RHS show installation to tackle the question; what is garden design?

By Sarah Cosgrove
Wednesday, 19 February 2014

An interactive installation at the RHS London Plant and Design Show hopes to answer the question – what is garden design?

According to Cityscapes, which has created the Design Debate Station, design is something people encounter in every realm of life but are still confused about. Not only are they not sure what it is or what it is for but they do not realise the positive impact it can have on the world.

Cityscapes will build a greenhouse with different questions for visitors to consider on each of the walls as well as plants from Trewidden nursery to admire.

While they have their thinking caps on, garden designers and students will be available to discuss the issues with them. Visitors will then be encouraged to write their responses on the glass walls of the greenhouse with marker pen.

The greenhouse will gradually evolve over the course of the show, as the graffiti gradually covers it up.  
The installation will also encourage responses from the public via Twitter and these will also be posted on the glass panes of the greenhouse.

At the end of the show all the responses will be analysed, documented and utilised for future display.

Cityscapes is running the project at the show on February 21 and 22 in association with Society of Garden Designers, London College of Garden Design. Capel Manor College and Writtle College.