One of the great features of Instagram is that it offers the ability to share your images across other social platforms, including Facebook.
Brian Bushner
Social Engagement Manager- The Business Review
Instagram has been in the news a lot lately. Have you discussed this social platform for your brand?
Instagram allows users to take photos and video with a mobile phone, store it on the site and share it with others.
One of the great features of Instagram is that it offers the ability to share your images across other social platforms, including Facebook.
Should you use Instagram for your business? The answer is easy – ask your customers, are they using it? If so, here are some ideas to get you started:
Product demo – use either the photo or video features for this one. A photo of a dish your restaurant is serving tonight, or a video of how your product works go a long way.
Create a living portfolio – run a hair salon? Share photos of finished hairstyles. Run a coffeehouse? Share images of beverages you’ve made. Selling cars? Share photos of each car you’ve sold.
Search hashtags – is there a trending hashtag you can use? #518WX is always a popular one in Albany when there is a weather event. Specialize in replacing windshields damaged by hail? Well, this hashtag was almost made for you!
Before after – do you restore things? Remodel offices or homes? Landscaping? Whatever you do, before and after photos and videos are a great advertising tool to show off your skills!
These are a few basic ideas, which can also be used for Twitter, flickr, and other platforms your customers use.
Above all, whatever you do with Instagram, make it fun.
Instagram has a brand page that shows how some national brands have creatively used the platform – check it out here.
Bushner writes on all things social media.
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